Big 12’s Best Case Scenario: The Death of the Big 12 Conference

If the rumors of Big 12 invites from Big Ten and Pac-10 are true, the best case scenario for the member schools of the Big 12 would be the death of the Big 12.
Consider the likely future of the members of the Big 12.
Nebraska and Missouri
Both schools seem poised to gain at least $12M per year in TV revenue by joining the big Ten. Their football schedule would be upgraded (in terms of revenue generation) by playing larger draw schools in division while being able to still play schools like Iowa State, Kansas State, and Kansas (and maybe Colorado, Oklahoma, and Oklahoma State) in out of conference games.





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