One thing I can’t stand about college football are bowl games that have just the corporate shill as their name. There’s no other name for the bowl except the shamelessly self-promoting corporate sponsor. Because you can’t refer to the game as anything else but the brand. Now Buffalo Wild Wings took this corporatization of the game a step further than all the others.
B Dubs promoted their product with all the subtlety of a flying mallet. If they could put a BW3 logo in the players’ eye black I’m sure they would, cuz they COVERED the field and the stadium every which way. You almost forgot you were watching the 7-5 TCU Horned Frogs take on the 6-6 Michigan State Spartans, and instead staring at a fried foods restaurant.