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Jul 03

LewPBlog:Forget fireworks: July 4 is for freebies

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Before the fireworks begin — and before the grill gets lit — some retailers are urging consumers to stop by for Fourth of July deals.

Consumers seeking the most patriotic way to spend the Fourth of July holiday used to have two choices: Hit the grill, or hit the fireworks show.** Now, there’s a third option:* Hit the stores — for bargains and freebies.

In a tough economy, a widening circle of familiar brands, from Boston Market to Payless Shoes to Sherwin-Williams, are offering steep discounts — or even freebies — built around the July Fourth holiday.* Some marketers are targeting veterans and military.* Others are reaching out to lure in the die-hard value-seekers.* But almost all are pushing enticing deals to drive business on a day when millions of Americans have traditionally made plans to gather outdoors and party, not stay indoors and shop.

“Consumers have shown that no day of the year is out-of-bounds for shopping if the right incentive is offered,” says Steven Addis, a brand consultant.

But brand guru Peter Madden warns that July Fourth shoppers are single-focused: “It’s about how cheaply can I get something.”

Bang-up promos for the Fourth:

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