Dec 02

Cowboys are the prescription for the NFL’s prime-time doldrums


For certain specific types of fever, the only prescription is more cowbell. And for the NFL’s ongoing ratings malaise, well, you know the cure.

For the second straight week, a stand-alone, nationally-televised game featuring the Dallas Cowboys delivered bigly, with a season-high Thursday Night Football rating of 14.1. Via Greg Aiello of the NFL, it’s the second highest Thursday Night Football rating ever, behind only the 14.3 generated by Broncos-Chiefs in 2015.

The good news for the NFL is that the Cowboys will play in another prime-time, stand-alone game again in Week 14, when they face the Giants in New Jersey. The better news is that the Cowboys will be playing in one or more stand-alone games in the postseason.

The following two tabs change content below.