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Dec 02

Cowboys are the prescription for the NFL’s prime-time doldrums

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For certain specific types of fever, the only prescription is more cowbell. And for the NFL’s ongoing ratings malaise, well, you know the cure.

For the second straight week, a stand-alone, nationally-televised game featuring the Dallas Cowboys delivered bigly, with a season-high Thursday Night Football rating of 14.1. Via Greg Aiello of the NFL, it’s the second highest Thursday Night Football rating ever, behind only the 14.3 generated by Broncos-Chiefs in 2015.

The good news for the NFL is that the Cowboys will play in another prime-time, stand-alone game again in Week 14, when they face the Giants in New Jersey. The better news is that the Cowboys will be playing in one or more stand-alone games in the postseason.

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